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21 September 2017

And the next contestant is....The repercussions of missing background information

In 1988, a game show contestant named "Patrick Quinn" won $58,000 on "Super Password." Later it was revealed that "Patrick Quinn" was actually Kerry Dee Ketchum, a real-life fugitive who was wanted in multiple states in the United States.

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21 September 2017

The Surprising Cost of Freeā€”from Lunch to Research

From an early age, we hear phrases like, "There's no such thing as a free lunch," "Free comes at a price" and "Nothing is free." These sayings capture the truth that there are few things in life that are truly given at least expectations, attached.

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13 September 2017

Getting to the Root of PR ROI

Determining the value of public relations is one of the most complex topics in the communications field, and has been a debated point that has literally spanned centuries. It's clear to see why setting up a simple equation to determine value is desirable from a PR and general budgeting

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